10 Fascinating Facts About Gatorade You Probably Didnt Know

Were you aware that Gatorade was fined $300k for deceiving people into believing that it was better for their health than water?

Have you ever been showered with Gatorade after winning a sports competition? If so, you are part of a time-honored tradition that began in the NFL during the 1980s!

However, were you aware that Gatorade also used to sell chewing gum and has even been embroiled in a lawsuit?

Continue reading to discover ten amazing facts about this well-known sports beverage.

The University of Florida’s scientists invented Gatorade.

A group of scientists, led by Dr. Robert Cade at the University of Florida, discovered that the university’s football players were losing a significant amount of electrolytes and sugar during games.

This resulted in poor athletic performance and unexplained weight loss.

In 1965, the scientists invented a drink that would better quench their thirst than water, which solved the athletes’ issues.

The drink was named Gatorade after the university’s Florida Gators football team and includes electrolytes and carbohydrates to replace the ones lost when sweating.

Pepsi acquired Gatorade in 2001.

Gatorade was owned by the Quaker Oats Company in 1983 after acquiring Stokely-Van Camp, the company that first produced the drink commercially.

Pepsi purchased the Quaker Oats Company for $13.8 billion in 2001, adding Gatorade to its brand portfolio.

However, Gatorade would have been in the hands of Pepsi’s competitor if Coca-Cola had not withdrawn from the $16 billion acquisition deal for Quaker Oats in 2000.

The brand pays royalties to Gatorade’s creators.

Whenever you purchase Gatorade items, the brand pays royalties to the Gatorade Trust, the group of scientists who developed the sports drink. The Gatorade Trust, on the other hand, does not receive all of the money.

In 1971, the University of Florida filed a lawsuit against the makers of Gatorade to receive 100% of the royalties because Gatorade used their mascot’s name and was created at the university.

However, the university only received 20% of the royalty money.

Michael Jordan was Gatorade’s first endorser.

In 1991, a young Michael Jordan became Gatorade’s first endorser. The endorsement lasted ten years and was valued at $13.5 million!

A year after the agreement was signed, Gatorade released the Be Like Mike commercial, which became one of the most memorable sports commercials of all time.

During those ten years, Jordan was the sole endorser of the brand. However, after that, Gatorade began endorsing many athletes from various sports, including golf, soccer, and tennis. Some examples include Tiger Woods, Lionel Messi, and Serena Williams.

The brand was fined $300k for a false message about water.

In 2012, Gatorade launched Bolt, a side-scrolling mobile game in which you play as Usain Bolt and collect coins throughout the game.

The game instructs players to avoid water to maintain high performance level, while hitting a Gatorade icon increases fuel meter and speed, and hitting a water droplet icon slows Bolt down. In 2017, Gatorade was sued for misleading statements and had to pay a fine of $300,000 to the California Attorney General’s Office. In an attempt to boost sales in 2009, Gatorade rebranded as “G,” but the rebrand was a failure, leading to a further decline in sales. However, Gatorade introduced the “G Series” a year later, with three products to be consumed before, during, and after playing sports. In the 1970s, Gatorade sold Gatorgum as an additional way to quench thirst. Despite discontinuing Gatorgum, Gatorade diversified its products, including energy gummies, protein bars, and sweat patches. Gatorade showers, pouring a bucket of Gatorade on someone after a victory, became a tradition in sports starting in the NFL. Gatorade had a pop-up store in New York in 2018, where visitors were given iPads to see information about the products through augmented reality and could access a secret room with workout areas, personalized clothes, and portrait photoshoots. Until 2013, Japan and several European countries banned Gatorade due to its use of brominated vegetable oil (BVO), which is linked to memory loss and infertility and used as a fire retardant. Gatorade replaced BVO with a safe alternative.

Gatorade is not available for sale in Austria and Norway due to the presence of certain food dyes in its sports drinks that are prohibited in both countries, despite the removal of BVO. Although Gatorade is a well-known sports drink brand, it has some surprising facts associated with it, such as Michael Jordan’s endorsement deal and the tradition of Gatorade showers. With this newfound knowledge, you can impress your friends the next time you drink Gatorade.

FAQ

1. What is Gatorade and how was it invented?

Gatorade is a sports drink that was invented in 1965 by a team of researchers at the University of Florida. The drink was created to help football players stay hydrated during games and practices in the hot and humid Florida weather. The original formula of Gatorade contained water, sugar, salt, and lemon juice, but it has since been modified to include a variety of flavors and additional ingredients.

2. How did Gatorade get its name?

The name “Gatorade” comes from the University of Florida’s football team, the Gators. The team’s coach, Ray Graves, approached the researchers who were developing the drink and asked them to come up with a way to help his players stay hydrated during games and practices. The drink was a success, and the team began using it regularly. Eventually, the drink became known as Gatorade, in honor of the football team that inspired its creation.

3. How many flavors of Gatorade are there?

There are currently over 30 different flavors of Gatorade available, including classics like lemon-lime and orange, as well as newer flavors like frost glacier freeze and fierce melon. The drink also comes in a variety of forms, including powders, chews, and energy drinks.

4. What are the ingredients in Gatorade?

The exact ingredients in Gatorade vary depending on the flavor and type of drink, but most varieties contain water, sugar, salt, potassium, and flavorings. Some flavors also contain additional ingredients like caffeine, vitamins, and amino acids.

5. Is Gatorade healthy?

Gatorade is designed to help athletes stay hydrated and replenish electrolytes lost during exercise, so it can be a helpful tool for those who engage in intense physical activity. However, the drink is also high in sugar and calories, so it should be consumed in moderation. Additionally, some varieties of Gatorade contain artificial colors and flavors, which may be a concern for some individuals.

6. Can Gatorade help cure a hangover?

While Gatorade can help replenish electrolytes lost during a night of heavy drinking, it is not a cure for a hangover. The best way to prevent a hangover is to drink alcohol in moderation and stay hydrated throughout the night.

7. Is Gatorade vegan?

Most varieties of Gatorade are vegan, as they do not contain any animal products. However, some flavors may contain ingredients like honey or carmine (a red pigment made from insects), so it is important to check the label before consuming if you follow a strict vegan diet.

8. Can Gatorade be used as a mixer for alcoholic drinks?

Gatorade can be used as a mixer for alcoholic drinks, but it is not a traditional choice. Some people enjoy mixing Gatorade with vodka or rum for a fruity, sports-inspired cocktail.

9. How long does Gatorade last?

Unopened bottles of Gatorade can last for up to six months, while opened bottles should be consumed within a few days. Powdered mixes can last for up to a year if stored in a cool, dry place.

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